Serving California Residents for over 20 Years
Our marketing efforts and business philosophy are open to the public:
- Our business model says that we tell the truth at all times, at all costs.
- We rely primarily on human interaction to obtain new business. No telemarketers, no direct mail, no radio or TV advertising.
- Our reputation depends on personal interaction being a success thru and thru.
- We do not facilitate high risk loans. Our lenders hold us to the highest standards when it comes to the integrity of the borrower. If we don’t think the overall borrower profile will be a good long term match for the lender, we won’t originate the loan.
- Free Counsel. We will take the time to advise or counsel you even when you are not a good candidate for approval right now. We are not in a hurry to make a sale. If we treat you right now, we believe you will come back to us later
Equal Housing Lender